THETOPOZICEV
About Company
The two labels get used interchangeably, and for practical purposes that’s fine. Link juice and link equity both describe authority moving between pages via links — the first is informal shop-talk, the second reads better in a strategy document or a board update. Neither maps precisely onto anything Google publishes. If you need the underlying mechanism rather than the vocabulary, the reference point is the original PageRank model and the many undisclosed modifications layered on since.
